BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 161

Measuring Brand Equity Quiz Questions and Answers PDF - 161

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Measuring Brand Equity Questions and Answers PDF Download: Quiz 161

MCQ 801: The overall brand discount rate is equal to the sum of

A) brand risk premium
B) risk free rate
C) brand earnings
D) both A and B

MCQ 802: The number of acquisition and its prospect depends on

A) add-on spending
B) retention
C) visualization
D) acquisition

MCQ 803: The research instruments present to respondents consist a set of questions, are classified as

A) technological devices
B) random sample
C) questionnaires
D) stratified sample

MCQ 804: The slow economic and technological changes which influence for larger period of times is called

A) super trend
B) fabulous trend
C) techno-socio trend
D) mega trend

MCQ 805: The value of well-known brand is typically half of the firm's

A) market finance
B) market capitalization
C) actual finance
D) asset total value

BBA Marketing Management Exam Prep Tests

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)