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Measuring Brand Equity Quizzes Online MCQs PDF Download eBook

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Measuring Brand Equity Questions and Answers PDF Download eBook

Measuring Brand Equity Quiz

MCQ: The overall brand discount rate is equal to the sum of

  1. brand risk premium
  2. risk free rate
  3. brand earnings
  4. both A and B

D

Customer Equity Quiz

MCQ: The number of acquisition and its prospect depends on

  1. add-on spending
  2. retention
  3. visualization
  4. acquisition

D

Marketing Research Process Quiz

MCQ: The research instruments present to respondents consist a set of questions, are classified as

  1. technological devices
  2. random sample
  3. questionnaires
  4. stratified sample

C

Analyzing Macro Environment Quiz

MCQ: The slow economic and technological changes which influence for larger period of times is called

  1. super trend
  2. fabulous trend
  3. techno-socio trend
  4. mega trend

D

Measuring Brand Equity Quiz

MCQ: The value of well-known brand is typically half of the firm's

  1. market finance
  2. market capitalization
  3. actual finance
  4. asset total value

B