Measuring Brand Equity Quiz Questions and Answers PDF - 161

MCQ 801: The overall brand discount rate is equal to the sum of

1. brand risk premium
2. risk free rate
3. brand earnings
4. both A and B

MCQ 802: The number of acquisition and its prospect depends on

1. add-on spending
2. retention
3. visualization
4. acquisition

MCQ 803: The research instruments present to respondents consist a set of questions, are classified as

1. technological devices
2. random sample
3. questionnaires
4. stratified sample

MCQ 804: The slow economic and technological changes which influence for larger period of times is called

1. super trend
2. fabulous trend
3. techno-socio trend
4. mega trend

MCQ 805: The value of well-known brand is typically half of the firm's

1. market finance
2. market capitalization
3. actual finance
4. asset total value