BBA Marketing Management Study Guide: Practice Test 9 (Chapter 1)

Analyzing Business Markets Multiple Choice Questions (MCQs) PDF Download - 9

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Analyzing Business Markets MCQ with Answers PDF Download: Quiz 9

MCQ: 41

The industries such as media buying, energy management and advertising agencies are classified as

geographical hubs
functional hubs
vertical hubs
horizontal hubs

MCQ: 42

The process of allowing flexibility for unanticipated events is classified as

adaption
adaptation
adoption
communication

MCQ: 43

The recognition of extrinsic and interpersonal influences emphasize on strengthening of

corporate brand
competitor's brand
supplier's brand
initiator brand

MCQ: 44

The purchases of schools, nursing homes, prisons and other institutions are classified as

government markets
consumer markets
institutional markets
business markets

MCQ: 45

In modified rebuy, the suppliers who want to protect their business are classified as

modified suppliers
new suppliers
in-suppliers
out-suppliers

Analyzing Business Markets Study Guide: BBA Marketing Management App & eBook MCQs

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Analyzing Business Markets MCQs

Integrated Marketing Channels MCQs

Developing Pricing Strategies MCQs

Creating Long-term Loyalty Relationships MCQs

Product Strategy Setting MCQs

Analyzing Consumer Markets MCQs

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