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Understanding Marketplace and Customer Needs MCQs Quiz Online PDF Download eBook

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"The market offering that is essentially intangible is called" Multiple Choice Questions (MCQ) on understanding marketplace and customer needs with choices services, products, commodity, and competitive edge for online business degree. Practice understanding marketplace and customer needs quiz questions for merit scholarship test and certificate programs for online BBA courses.

MCQs on Understanding Marketplace and Customer Needs PDF Download eBook

MCQ: The market offering that is essentially intangible is called

  1. services
  2. products
  3. commodity
  4. competitive edge

A

MCQ: The products or market offering bought by consumers for personal consumption are classified as

  1. augmented product
  2. consumer products
  3. industrial products
  4. intangible services

B

MCQ: The buying of products such as 'fast food' is an example of

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products

D

MCQ: The delivery and credit services are part of

  1. marketing strategy
  2. augmented product
  3. non-augmented product
  4. positioning strategy

B

MCQ: The products or services having significant group of buyers who are willing to make purchase efforts are called

  1. sought products
  2. unsought products
  3. specialty products
  4. both a and b

C