Understanding Marketplace and Customer Needs Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The market offering that is essentially intangible is called

1. services
2. products
3. commodity
4. competitive edge

MCQ 2: The products or market offering bought by consumers for personal consumption are classified as

1. augmented product
2. consumer products
3. industrial products
4. intangible services

MCQ 3: The buying of products such as 'fast food' is an example of

1. difficult products
2. sought services
3. sought products
4. convenient products

MCQ 4: The delivery and credit services are part of

1. marketing strategy
2. augmented product
3. non-augmented product
4. positioning strategy

MCQ 5: The products or services having significant group of buyers who are willing to make purchase efforts are called

1. sought products
2. unsought products
3. specialty products
4. both a and b