Principles Of Marketing Practice Test 168

Channel Management Decisions Multiple Choice Questions (MCQ) PDF - 168

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Channel Management Decisions Questions and Answers PDF Download: Quiz 168

MCQ 836: Firstly, the marketers must think about

A) Four Cs

B) Four Ps

C) Four Ds

D) Four Ts

MCQ 837: The process of watching customers in natural environment is called

A) experimental research

B) ethnographic research

C) observational research

D) survey research

MCQ 838: The VF Corporation offering more than thirty premium brands is an example of

A) mass marketing

B) segmented marketing

C) niche marketing

D) micromarketing

MCQ 839: The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as

A) by-product pricing

B) captive product pricing

C) optional product pricing

D) Two part pricing

MCQ 840: The SBU's with low growth whereas high market share are considered as

A) Stars

B) Question marks

C) Dogs

D) Cash Cows

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