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What Influences Consumer Behavior Quizzes Online MCQs PDF Download eBook - 68

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"The family, friends, coworkers and neighbors are classified as", what influences consumer behavior Multiple Choice Questions (MCQ) with choices formal groups, membership groups, transaction group, and informal groups for online classes for business management degree. Learn analyzing consumer markets questions and answers with free online certification courses for online classes for bachelor's degree in business administration.

What Influences Consumer Behavior Questions and Answers PDF Download eBook

What Influences Consumer Behavior Quiz

MCQ: The family, friends, coworkers and neighbors are classified as

  1. membership groups
  2. formal groups
  3. transaction group
  4. informal groups

A

Product Mix Pricing Quiz

MCQ: The pricing technique in which variable fee is charged with a fixed fee, are classified as

  1. product line pricing
  2. Two-part pricing
  3. by-product pricing
  4. optional-feature pricing

B

Forecasting and Demand Measurement Quiz

MCQ: The low share-penetration index includes

  1. low brand awareness
  2. low availability
  3. high price
  4. all of the above

D

Consumer Market Segmentation Quiz

MCQ: The consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal

A

Product Line Length Quiz

MCQ: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. left-market stretch

A