BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 68

What Influences Consumer Behavior Multiple Choice Questions (MCQ) PDF - 68

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What Influences Consumer Behavior Questions and Answers PDF Download: Quiz 68

MCQ 336: The family, friends, coworkers and neighbors are classified as

A) membership groups
B) formal groups
C) transaction group
D) informal groups

MCQ 337: The pricing technique in which variable fee is charged with a fixed fee, are classified as

A) product line pricing
B) Two-part pricing
C) by-product pricing
D) optional-feature pricing

MCQ 338: The low share-penetration index includes

A) low brand awareness
B) low availability
C) high price
D) all of the above

MCQ 339: The consumers who remain loyal to two or three brands are classified as

A) split loyal
B) switchers
C) shifting loyal
D) hard-core loyal

MCQ 340: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

A) down-market stretch
B) up-market stretch
C) Two-way stretch
D) left-market stretch

BBA Marketing Management Exam Prep Tests

What Influences Consumer Behavior Learning App & Free Study Apps

Download What Influences Consumer Behavior MCQ App to learn What Influences Consumer Behavior MCQs, Marketing Management Learning App, and Business Mathematics MCQs App. Free "What Influences Consumer Behavior" App to download Android & iOS Apps includes complete analytics of history with interactive assessments. Download App Store & Play Store learning Apps & enjoy 100% functionality with subscriptions!

What Influences Consumer Behavior App (Android & iOS)

What Influences Consumer Behavior App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)