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What Influences Consumer Behavior Quizzes Online MCQs PDF Download eBook - 68

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What Influences Consumer Behavior Questions and Answers PDF Download eBook

What Influences Consumer Behavior Quiz

MCQ: The family, friends, coworkers and neighbors are classified as

  1. membership groups
  2. formal groups
  3. transaction group
  4. informal groups


Product Mix Pricing Quiz

MCQ: The pricing technique in which variable fee is charged with a fixed fee, are classified as

  1. product line pricing
  2. Two-part pricing
  3. by-product pricing
  4. optional-feature pricing


Forecasting and Demand Measurement Quiz

MCQ: The low share-penetration index includes

  1. low brand awareness
  2. low availability
  3. high price
  4. all of the above


Consumer Market Segmentation Quiz

MCQ: The consumers who remain loyal to two or three brands are classified as

  1. split loyal
  2. switchers
  3. shifting loyal
  4. hard-core loyal


Product Line Length Quiz

MCQ: The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

  1. down-market stretch
  2. up-market stretch
  3. Two-way stretch
  4. left-market stretch