BBA Marketing Management Practice Test 67

Product Line Length Quiz PDF: Questions and Answers - 67

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Free Product Line Length Quiz Questions and Answers, product line length Quiz MCQs PDF, chapter 14-67 to study online marketing management degree programs. Study Product Strategy Setting MCQ Questions PDF, product line length Multiple Choice Questions (MCQ Quiz) for online college degrees. Free educational app: Product Line Length Trivia App Download & e-Book for product line length, differential pricing, components of modern marketing information system, service mix categories, marketing and customer value test prep for online classes business administration.

The Quiz: Product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called; "Product Line Length" App Download (Android & iOS) Free with answers down-market stretch, left-market stretch, up-market stretch and two-way stretch to learn marketing certificate courses. Practice product strategy setting questions and answers, Google eBook to download free sample for online schools for business administration.

Product Line Length Questions and Answers PDF Download: Quiz 67

MCQ 331: The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

A) left-market stretch

B) down-market stretch

C) up-market stretch

D) Two-way stretch

MCQ 332: The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of

A) First degree

B) Second degree

C) Third degree

D) Fourth degree

MCQ 333: The combo sites for product reviews and expert opinions are classified as

A) marketing intelligence on internet

B) field work

C) marketing management

D) building marketing records

MCQ 334: The categories of services mix and intangible are classified as the example of

A) pure tangible goods

B) pure services

C) tangible goods with accompanying services

D) major service with minor goods

MCQ 335: The 'operations, sales and services' are the part of firm's value chain

A) marketing activities

B) financial activities

C) raw materials

D) primary activities

BBA Marketing Management Exam Prep Tests

Marketing and Customer Value MCQs

Developing Brand Positioning MCQs

Competitive Strategies for Market Leaders MCQs

Building Customer Value, Satisfaction and Loyalty MCQs

Differential Pricing MCQs

Services Differentiation MCQs

Pricing Strategies in Marketing MCQs

BVA MCQs

Consumer Segmentation MCQs

Forecasting and Demand Measurement MCQs

Participants: Business Buying Process MCQs

Co-Branding and Ingredient Branding MCQs

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