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Buying Decision Process - Five Stage Model Quiz Questions and Answers PDF Download eBook - 61

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Quiz on Buying Decision Process - Five Stage Model PDF Download eBook

Buying Decision Process - Five Stage Model Quiz

MCQ: The information is collected from consumer rating organizations and mass media is classified as

  1. public sources
  2. experimental sources
  3. personal sources
  4. commercial sources

A

Marketing Research Process Quiz

MCQ: The 'chain of value' identifies

  1. Four primary activities
  2. Five primary activities
  3. Six primary activities
  4. Seven primary activities

B

Five Stage Model in Buying Decision Process Quiz

MCQ: When more and more extrinsic factors play role in the buying decision, the customer most probably follow

  1. peripheral route
  2. central route
  3. expectancy cue
  4. value cue

A

Managing Brand Equity Quiz

MCQ: The assessment of brand equity potential sources by tracking consumer knowledge structure is called

  1. direct approach
  2. indirect approach
  3. internal assessment
  4. external assessment

B

Brand Association Quiz

MCQ: The change in attitude based on customer's association to brands is classified as

  1. elaboration route
  2. central cues
  3. value cues
  4. peripheral route

D