Bachelor Of Business Administration

Marketing Management Quizzes

Marketing Management BBA MCQs - Complete

Channel Design Decision Questions and Answers p. 27

Channel Design Decision trivia questions and answers, channel design decision quiz answers PDF 27 to practice Marketing Management BBA exam questions for online classes. Practice "Integrated Marketing Channels" trivia questions and answers, channel design decision Multiple Choice Questions (MCQ) for online college degrees. Free channel design decision MCQs, multi channel marketing, brand strategy, total customer satisfaction, marketing research process, channel design decision test prep for online bachelor's degree in business administration.

"The unit numbers permitted by channels for a typical customer in one single purchase is classified as", channel design decision Multiple Choice Questions (MCQ) with choices lot size, shopper size, spatial size, and jobber size to learn free online courses. Learn integrated marketing channels questions and answers to improve problem solving skills for online schools for business degrees.

Trivia Quiz on Channel Design Decision

1.

The unit numbers permitted by channels for a typical customer in one single purchase is classified as

shopper size
lot size
spatial size
jobber size

2.

The technique of asking respondents for completing presented sentences is said to be

completely unstructured
word association
sentence completion
thematic appreciation test

3.

The 'consumer's satisfaction' level is classified as

unit metrics
procedural metrics
marketing external metrics
sampling metrics

4.

The strategy of using individual family brand names is referred as

house of brands
strategy house
house of products
extended strategy

5.

The situation when companies use two or more different channels is classified as

facilitator marketing
interchanging marketing
integrated marketing
multichannel marketing