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Components of Modern Marketing information System Quiz Questions and Answers PDF Download eBook

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Quiz on Components of Modern Marketing information System PDF Download eBook

Components of Modern Marketing information System Quiz

MCQ: The marketing intelligence helps to gather

  1. data based on real happenings
  2. data based on results
  3. data based on raw materials
  4. data based on sales

A

Product Systems and Mixes Quiz

MCQ: The total number of product items included in the product mix is classified as

  1. depth of product mix
  2. consistency of product mix
  3. width of product mix
  4. length of product mix

D

Forecasting and Demand Measurement Quiz

MCQ: The sales goals set for company division or product lines are referred as

  1. sales quota
  2. production quota
  3. demand potential
  4. marketing expenses quota

A

Pricing Strategies in Marketing Quiz

MCQ: The defense which supports possible counterattack of other marketer's is classified as

  1. counter defense
  2. offensive defense
  3. position defense
  4. flank defense

D

Cultivating Customer Relationships Quiz

MCQ: The process of managing information about customers to maximize loyalty is said to be

  1. company relationship management
  2. supplier management
  3. retailer's management
  4. customer relationship management

D