Components of Modern Marketing information System Quiz Questions and Answers PDF Download eBook
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"The marketing intelligence helps to gather", components of modern marketing information system Multiple Choice Questions (MCQ) with choices data based on results, data based on real happenings, data based on raw materials, and data based on sales for online college classes. Learn collecting information and forecasting demand questions and answers with free online certification courses for online colleges for business management.
Quiz on Components of Modern Marketing information System PDF Download eBook
MCQ: The marketing intelligence helps to gather
- data based on real happenings
- data based on results
- data based on raw materials
- data based on sales
A
MCQ: The total number of product items included in the product mix is classified as
- depth of product mix
- consistency of product mix
- width of product mix
- length of product mix
D
MCQ: The sales goals set for company division or product lines are referred as
- sales quota
- production quota
- demand potential
- marketing expenses quota
A
MCQ: The defense which supports possible counterattack of other marketer's is classified as
- counter defense
- offensive defense
- position defense
- flank defense
D
MCQ: The process of managing information about customers to maximize loyalty is said to be
- company relationship management
- supplier management
- retailer's management
- customer relationship management
D