BBA Marketing Management Practice Test 113

Building Brand Equity Quiz Questions PDF - 113

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Marketing Management Quiz: Building Brand Equity MCQs PDF Download - 113

MCQ: An element in defensive brand building does not include

A) transferable

B) unmemorable

C) adoptable

D) protectable

MCQ: The process of allowing flexibility for unanticipated events is classified as

A) adaption

B) adaptation

C) adoption

D) communication

MCQ: The examples of services are

A) heterogeneous goods

B) legal advisors

C) shampoos and soaps

D) machine tools and refrigerators

MCQ: The recognition of extrinsic and interpersonal influences emphasize on strengthening of

A) corporate brand

B) competitor's brand

C) supplier's brand

D) initiator brand

MCQ: The reduction of price awarded to the customers who pay their bills promptly is classified as

A) non-functional discount

B) discount

C) quantity discount

D) descriptive discount

Mock Tests: BBA Marketing Management Course Prep

Cultivating Customer Relationships MCQs

Total Customer Satisfaction MCQs

Target Return Pricing MCQs

Business Unit Strategic Planning MCQs

Marketing and Customer Value MCQs

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Competitive Strategies for Market Leaders MCQs

Building Customer Value, Satisfaction and Loyalty MCQs

Differential Pricing MCQs

Services Differentiation MCQs

Pricing Strategies in Marketing MCQs

BVA MCQs

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