BBA: Online Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 113

Building Brand Equity Quiz Questions PDF - 113

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Marketing Management Quiz: Building Brand Equity MCQs PDF Download - 113

MCQ: An element in defensive brand building does not include

A) transferable
B) unmemorable
C) adoptable
D) protectable

MCQ: The process of allowing flexibility for unanticipated events is classified as

A) adaption
B) adaptation
C) adoption
D) communication

MCQ: The examples of services are

A) heterogeneous goods
B) legal advisors
C) shampoos and soaps
D) machine tools and refrigerators

MCQ: The recognition of extrinsic and interpersonal influences emphasize on strengthening of

A) corporate brand
B) competitor's brand
C) supplier's brand
D) initiator brand

MCQ: The reduction of price awarded to the customers who pay their bills promptly is classified as

A) non-functional discount
B) discount
C) quantity discount
D) descriptive discount

Mock Tests: BBA Marketing Management Course Prep

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