Marketing Research Process MCQ with Answers PDF Download – Test 60

MCQ 296: A level which defines the respondent's intention to buy:

1. intention-to-buy scale
2. ranking scale
3. Two option answer
4. least important scale

MCQ 297: The area's specific subculture and social class is classified as:

1. economic factors
2. global factors
3. environmental factors
4. cultural factors

MCQ 298: The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as:

1. functional resource planning
2. predatory resource planning
3. enterprise resource planning
4. hybrid resource planning

MCQ 299: The selling of the product's price is set with the help of:

1. demand
2. supply
3. cost
4. discount and allowance

MCQ 300: All the activities that define the target markets and potential customer's is the part of:

1. customer relationship management
2. the strategic management process
3. customer acquisition process
4. the new-offering process