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Cultivating Customer Relationships MCQ – Mock Test 40 PDF Download

MCQ 196: The aggregate value of customer's base is classified as:

  1. shareholder value
  2. base value
  3. retention value
  4. marketer's base value

MCQ 197: The types of electronic procurement hubs are:

  1. geographical hubs
  2. vertical hubs
  3. functional hubs
  4. both B and C

MCQ 198: The customer's activity which is often unpredictable and short lived is the best classified as:

  1. marketing shade
  2. short-term marketing wave
  3. fad
  4. fade

MCQ 199: The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as:

  1. reduction of discounts
  2. unbundling
  3. delayed quotation pricing
  4. escalator clauses

MCQ 200: The value proposition in which customer is focused, is the result of:

  1. targeting
  2. positioning
  3. extract target
  4. segmenting

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