Marketing Research Process Notes Questions with Answers PDF Download - 23

The type of research in which researcher observes customer's databases and catalog purchases is said to be

1. behavioral research
2. experimental research
3. survey groups
4. focus group

A company's ability to perform in more than one way, but competitor's cannot match is classified as

1. comparative advantage
2. competitive advantage
3. announcing advantage
4. relying advantage

A company's survey to access people's knowledge, preferences and beliefs are classified as

1. survey research
2. focus group researcher
3. ethnographic research
4. observational research

The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as

1. reduction of discounts
2. unbundling
3. delayed quotation pricing
4. escalator clauses

The type of buyer and supplier relationship that are together in operational ways is classified as

1. operational systems
2. cooperative systems
3. structural commitment
4. structural adaptation