BBA Marketing Management Practice Test 24

Benefits of Vertical Coordination Multiple Choice Questions (MCQ) PDF - 24

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Benefits of Vertical Coordination Questions and Answers PDF Download: Quiz 24

MCQ 116: The type of exchange relationship in a specific adaptation without strong cooperation is called

A) mutually contracts

B) mutually adaptive

C) mutual structure commitment

D) commitment selling

MCQ 117: The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

A) shallow strategy

B) push strategy

C) pull strategy

D) bundle strategy

MCQ 118: The five forces model of Michael Porter determines the attractiveness in long-run does not include

A) threat of new entrants

B) threat of rivalry

C) threat of substitute products

D) opportunity to alliance

MCQ 119: The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as

A) thinkers

B) non-thinkers

C) motivators

D) non-motivators

MCQ 120: Considering marketing channel system, the strategies used by companies to manage intermediaries are

A) push strategy

B) pull strategy

C) bundle strategy

D) both A and B

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