Attitude Formation MCQs with Answers PDF Download – Test 138

MCQ 686: The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as:

1. expectancy value model
2. belief based model
3. need based model
4. want based model

MCQ 687: The new users are searched in the groups which do not take into considerations, the:

1. new-market strategy
2. penetration strategy
3. geographical expansion strategy
4. primal expansion strategy

MCQ 688: The individuals who use the products and initiate defining the product requirements are classified as:

1. users
2. influencers
3. deciders
4. initiators

MCQ 689: The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as:

1. stakeholder satisfaction pathway
2. company metrics pathway
3. customer's metrics pathway
4. unit metrics pathway

MCQ 690: The small scale wholesalers that sell products to retailers operating on small scale is classified as:

1. jobbers
2. shoppers
3. market stoppers
4. brokers