BBA Marketing Management Practice Test 141

Cultivating Customer Relationships Quiz Questions and Answers PDF Download - 141

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Cultivating Customer Relationships Questions and Answers PDF Download: MCQ 141

MCQ 701:

The programs designed for customers which is limited to any affinity group are classified as

club membership programs
royalty programs
loyalty programs
group membership programs

MCQ 702:

The programs design for customers which is limited to any affinity group are classified as

market share forecast
company demand
market potential
company sales forecast

MCQ 703:

The distinguishing psychological traits that lead to responses to environmental stimuli are classified as

personality
self-goals
self-values
self-motivation

MCQ 704:

The pricing technique which transfer from off-peak periods to peak periods is classified as

complementary pricing
differential pricing
reservation pricing
non-peak pricing

MCQ 705:

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as

pull strategy
bundle strategy
shallow strategy
push strategy

BBA Marketing Management Exam Prep Tests

Business Buying Process MCQs

Consumer Goods Classification MCQs

Industrial Goods Classification MCQs

Marketing Strategy MCQs

Measuring Brand Equity MCQs

Service Mix Categories MCQs

Product Failure MCQs

Geographical Pricing MCQs

Value Pricing MCQs

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