Product Systems and Mixes Multiple Choice Questions with Answers – PDF Download

MCQ 1: The total number of product items included in the product mix is classified as:

1. depth of product mix
2. consistency of product mix
3. width of product mix
4. length of product mix

MCQ 2: The concept of product mix which refers to wide range of product lines carried by the company is classified as:

1. width of product mix
2. length of product mix
3. depth of product mix
4. consistency of product mix

MCQ 3: In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as:

1. product line consistency
2. product line width
3. product line length
4. product line depth

MCQ 4: The total length of each product line is divided by number of product lines which is carried by the company to calculate:

1. average width of product mix
2. average length of product mix
3. average depth of product mix
4. consistency of product mix

MCQ 5: The set of all goods or services that are offered for sale by a specific buyer is classified as:

1. product assortment
2. product mix
3. product system
4. both A and B