BBA Marketing Management Quiz App Download | Creating Brand Equity PDF e-Book
BBA Marketing Management MCQs: Chapter 7
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The customer's emotional responses in relation to the brand are classified as
The value creation practices such as customizing and commoditizing are included in
The lower levels of esteem and knowledge are shown as
The introduction of new flavors or new colors packaging and new forms of same product is classified as
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as
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