Online Marketing Domains Multiple Choice Questions (MCQ) PDF Download

MCQ 1: In the communication process, the media and message are considered as

1. communication tools
2. communication channels
3. communication functions
4. communication parties

MCQ 2: An idea for a possible product that the company will offer is classified as

1. product idea
2. product image
3. customer management
4. none of the above

MCQ 3: The major sources of ideas for product development comes from

1. internal sources
2. external sources
3. product lines extension
4. both a and b

MCQ 4: The products such as "VHS tapes" are examples of

1. product classes
2. product forms
3. branding
4. product perception

MCQ 5: In the new product development process, after the analysis of business the next step to be taken is

1. test marketing
2. One channel marketing
3. penetration marketing
4. individual marketing