Five Stage Model in Buying Decision Process Quiz Questions and Answers PDF - 21

MCQ 101: The cereal brand converted low involvement into high involvement by introducing it healthy is classified as

1. adding an important feature
2. triggering emotions to personal values
3. linking product to engaging issue
4. linking product to personal situation

MCQ 102: In third level of customer value hierarchy, the marketer creates the basic products into

1. expected products
2. basic product
3. augmented products
4. potential product

MCQ 103: The act of specific performance offered by one party to another and tangible in nature is classified as

1. service
2. product
3. co-branding
4. None of the above

MCQ 104: In hypercompetitive economy, a company can win only by tuning the

1. providing superior value
2. communicating value
3. managing the superior value
4. all of the above

MCQ 105: The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

1. single product concentration
2. mass customization
3. product specialization
4. market specialization