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BBA Marketing Management MCQs – Mock Test 17

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Participants: Business Buying Process Quiz – Mock Test 17 PDF Download

MCQ 81: The telephone operators and receptionists who prevent contacts to deciders are classified as:

  1. initiators
  2. influencers
  3. buyers
  4. gatekeepers

MCQ 82: The groups that people think to join are classified as:

  1. leader groups
  2. party groups
  3. aspiration groups
  4. associative groups

MCQ 83: The sales forecast is graphically shown, the horizontal axis shows:

  1. raw material cost
  2. production
  3. sales
  4. marketing effort

MCQ 84: The way how information taken out from customer's memory or mind is classified as:

  1. memory revival
  2. memory retrieval
  3. memory encoding
  4. memory decoding

MCQ 85: The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as:

  1. lexicographic heuristics
  2. eliminating-by-acceptance heuristic
  3. heuristics
  4. conjunctive heuristic

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Business Mathematics Quiz App