Segmentation Marketing MCQ (Multiple Choice Questions) PDF - 110

MCQ 546: The U.S consumers prefer familiar brands and are loyal to establish brands are classified as

1. strivers
2. non-strivers
3. non-believers
4. believers

MCQ 547: The type of trading in which buyers and sellers exchange goods in place of payments is classified as

1. ascending trade
2. sealed trade
3. countertrade
4. descending trade

MCQ 548: The set of all goods or services that are offered for sale by a specific buyer is classified as

1. product assortment
2. product mix
3. product system
4. both A and B

MCQ 549: The quantitative tracking data which shows how marketing mix are performing its best are classified as

1. brand valuation
2. assets evaluation
3. brand audit
4. brand tracking studies

MCQ 550: The second step in marketing research process is to

1. develop research plan
2. defining research objectives
3. analyzing market offerings
4. storing the findings