Forecasting and Demand Measurement Quiz Questions and Answers PDF - 109

MCQ 541: Under a given set of conditions, the art of anticipating and the behaviors of buyers is called

1. forecasting
2. ratio method
3. factor method
4. point scale method

MCQ 542: The conflict that can occur between two marketing channels operate at different levels is classified as

1. vertical channel conflict
2. horizontal channel conflict
3. sealed channel conflict
4. multi-channel conflict

MCQ 543: In value stages, the brand performance must consider

1. price elasticity
2. associations
3. communications
4. risk profile

MCQ 544: The intensity of negative attitude and motivation, to comply which are the dependents of

1. attitudes of others
2. anticipated factors
3. unanticipated situational factors
4. conjunctive situational factors

MCQ 545: The repair items and operating supplies are classified as the types of

1. supplies and business services
2. capital items
3. materials and parts
4. None of above