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BBA Marketing Management Competitive Exam MCQs – Practice Test 5 (Chapter 4)

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Competitive Dynamics MCQs – Practice Test 5 PDF Download

MCQ 21: In frontal attack, only that company wins, who have:

  1. more resources
  2. less resources
  3. strategic fir
  4. bypass fit

MCQ 22: The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as:

  1. bypass attack
  2. guerilla attack
  3. flank attack
  4. frontal attack

MCQ 23: The marketer who is creative and proactive in marketing strategy is classified as:

  1. creative marketers
  2. market driven marketers
  3. responsive marketers
  4. anticipative marketers

MCQ 24: The marketing response comes into action before a change takes place is classified as:

  1. responsive anticipation
  2. creative anticipation
  3. geographical anticipation
  4. selective anticipation

MCQ 25: The marketing strategy in which the firm focuses on unrelated industries is classified as:

  1. market broadening
  2. market diversification
  3. market defense
  4. market stretching

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