New Product Development Process MCQ (Multiple Choice Questions) PDF - 42

MCQ 206: The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

1. supply chain management
2. marketing channels
3. delivery channels
4. value delivery network

MCQ 207: According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

1. physiological needs
2. social needs
3. safety needs
4. esteem needs

MCQ 208: According to customer's four Ps, the 'communication' is part of

1. Product
2. Price
3. Promotion
4. Place

MCQ 209: In PLC stages, the stage in which the company's investment costs mount is classified as

1. testing stage
2. development stage
3. buying stage
4. merger stage

MCQ 210: In United States, Procter and Gamble sells six different detergent brands is an example of

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing