Buyer Decision Process for New Products MCQ (Multiple Choice Questions) PDF - 38

MCQ 186: The 'Millennial' are also classified as

1. generation X
2. generation Y
3. baby boomers
4. both a and b

MCQ 187: In marketing strategy, the advertising and personal selling can be referred as

1. Place
2. Product
3. Price
4. Promotion

MCQ 188: The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

1. product adaptation
2. straight product extension
3. dual adaptation
4. communication adaptation

MCQ 189: The way of entering foreign markets by setting up foreign manufacturing facilities is classified as

1. direct investment
2. indirect investment
3. union ownership
4. export union

MCQ 190: The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called

1. optional product allowances
2. seasonal allowances
3. functional allowances
4. promotional allowances