Buyer Decision Process for New Products MCQs with Answers PDF Download – Test 38

MCQ 186: The 'Millennial' are also classified as:

1. generation X
2. generation Y
3. baby boomers
4. both a and b

MCQ 187: In marketing strategy, the advertising and personal selling can be referred as:

1. Place
2. Product
3. Price
4. Promotion

MCQ 188: The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as:

1. product adaptation
2. straight product extension
3. dual adaptation
4. communication adaptation

MCQ 189: The way of entering foreign markets by setting up foreign manufacturing facilities is classified as:

1. direct investment
2. indirect investment
3. union ownership
4. export union

MCQ 190: The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called:

1. optional product allowances
2. seasonal allowances
3. functional allowances
4. promotional allowances