BBA Marketing Management Practice Test 48

Marketing Research Process Multiple Choice Questions (MCQ) PDF - 48

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Marketing Research Process Questions and Answers PDF Download: Quiz 48

MCQ 236: A company's overall financial health of brand and future customer perspective is classified as

A) unit dashboards

B) brand metrics pathway

C) marketing dashboards

D) stakeholder's dashboards

MCQ 237: The needs that arise from physiological states such as hunger and thirst are classified as

A) basic need

B) formal needs

C) informal needs

D) sufficiency needs

MCQ 238: Mostly in the business markets, the number of buyers are

A) few and small buyers

B) few and large buyers

C) more and small buyers

D) more and large buyers

MCQ 239: The marketer's enter in to different product category with the parent brand, is considered as

A) category extension

B) company extension

C) company architecture

D) company earning rate

MCQ 240: The perceptual process in which customer's remember good points about brand as compared to competing brand is

A) selective noticing

B) selective shopping

C) selective attention

D) selective retention

BBA Marketing Management Exam Prep Tests

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