Marketing and Customer Value MCQ (Multiple Choice Questions) PDF - 78

MCQ 386: The Company's core business process includes

1. customer acquisition process
2. market sensing process
3. CRM process
4. all of the above

MCQ 387: The 'sales information systems' and 'customer data bases' are the part of company's

1. external record
2. private record
3. public record
4. internal record

MCQ 388: In the value creation, 'choosing the value' phase includes

1. segmentation
2. targeting
3. positioning
4. all of the above

MCQ 389: The process about how the individual customer come to know about the market offering, is classified as

1. total set of brands
2. brands awareness
3. consideration set
4. availability set

MCQ 390: The offering of all brands and the brand lines by a particular Company is considered as

1. Company portfolio
2. brand portfolio
3. brand line portfolio
4. corporate portfolio