Marketing Research Process Multiple Choice Questions (MCQ) PDF - 56

MCQ 276: The marketing internal sampling metrics consist of

1. relative employee satisfaction
2. level of customer dissatisfaction
3. active innovation support
4. both A and C

MCQ 277: The level of ease to which it is made easy for the customer's to buy goods is classified as

1. spatial convenience
2. lot convenience
3. jobber convenience
4. interactive convenience

MCQ 278: The customer is disappointed of the purchase if

1. performance shorts of expectations
2. performance meets expectations
3. performance exceeds expectation
4. post purchase actions

MCQ 279: The 'market-development strategy' is used to gain market share

1. current products in new market
2. new products for new markets
3. new products in new market
4. current product in current market

MCQ 280: The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called

1. selective distortion
2. subliminal perception
3. selective retention
4. selective attention