Developing Brand Positioning MCQs with Answers PDF Download – Test 150

MCQ 746: The share of market, mind and customer heart are three variables for analyzing:

1. potential threats
2. potential strengths
3. potential opportunities
4. potential weaknesses

MCQ 747: In business markets, the technical sources have great importance in the:

1. interest stage
2. evaluation stage
3. initial awareness stage
4. trial stage

MCQ 748: The grouping of customer's on the basis of similar needs in solving specific problem is considered as:

1. solution based segmentation
2. need based segmentation
3. segment identification
4. segment attractiveness

MCQ 749: The difference between the customer's evaluation including all the costs incurred and the benefits is called:

1. customer perceived value
2. company market value
3. customer affordability
4. customer reliability

MCQ 750: The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as:

1. differentiated marketing
2. undifferentiated marketing
3. mass marketing
4. both A and C