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BBA Marketing Management Entrance Exam MCQs – Mock Test 13

What Influences Consumer Behavior Quiz with Answers PDF Download – Test 13

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Free What Influences Consumer Behavior Quiz App Download: Parents and siblings are the part of; MCQ with answers: inspirational orientation, family orientation, opinion orientation, and group orientation. Study Analyzing Consumer Markets Questions and Answers, Apple iBook to download free chapter for marketing concept mastery.

What Influences Consumer Behavior Quiz – Mock Test 13 PDF Download

MCQ 61: The parents and siblings are the part of:

  1. family orientation
  2. inspirational orientation
  3. group orientation
  4. opinion orientation

MCQ 62: The state which describes how well the market offering fulfill the customer's needs, is considered as:

  1. brand imagery
  2. brand feelings
  3. brand salience
  4. brand performance

MCQ 63: The goods that are frequently and immediately bought by consumer's are classified as:

  1. unsought goods
  2. specialty goods
  3. convenience goods
  4. shopping goods

MCQ 64: The goods that enter completely into manufacturing of the product are classified as:

  1. supplies services
  2. materials and parts
  3. capital items
  4. business services

MCQ 65: The 'selective distortion' and 'selective attention' are the types of:

  1. motivational process
  2. sampling process
  3. perceptual process
  4. technical process

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