Marketing Research Process Quiz with Answers PDF Download – Test 129

MCQ 641: In close-ended question in which the question with three or more possible answers is classified as:

1. semantic differential
2. Likert scale
3. multiple choice
4. dichotomous

MCQ 642: The marketing strategy in which the firm focuses on underlying generic need from current product is classified as:

1. market diversification
2. market stretching
3. market broadening
4. market defense

MCQ 643: The products and services are perceived value as compared to the competitors is dependent on:

1. potential demand
2. estimated demand
3. company demand
4. minimum demand

MCQ 644: The lower the product-penetration percentage, the:

1. higher the potential
2. lower the potential
3. higher the buying power
4. lower the buying power

MCQ 645: The selling practice of companies in which company charges two or more prices without any difference in costs is classified as:

1. price functionality
2. price rebates
3. price discrimination
4. price leadership