BBA Marketing Management Practice Test 104

Customer Segmentation Multiple Choice Questions (MCQ) PDF - 104

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Customer Segmentation Questions and Answers PDF Download: Quiz 104

MCQ 516: The potential and attractive target market are classified as

A) traditionalist

B) savvy shoppers

C) overwhelmed

D) non-enthusiast

MCQ 517: The passive people who are very concerned about their favorite brands are considered as

A) survivors

B) non-survivors

C) destroyers

D) makers

MCQ 518: The differentiability, deliverability and desirability are considered as

A) points of references

B) points of positioning

C) points of association

D) points of differences

MCQ 519: The thought that buying product would not be worth of the paid price is classified as

A) functional risk

B) financial risk

C) attitude risk

D) factor risk

MCQ 520: The assigning of resources to stronger ones to form the weaker markets are classified as

A) strategic withdrawal

B) planned contraction

C) unplanned withdrawal

D) both A and B

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