What is a Product Quiz PDF: Questions and Answers - 91

MCQ 451: In retailer industry, the stores such as Kohl's and Target are considered as best examples of

1. limited service retailers
2. super retailers
3. full-service retailers
4. self-service retailers

MCQ 452: A company's microenvironment, the 'internal publics' consists of

1. workers and managers
2. Stockholders
3. Community organizations
4. Company's lawyers

MCQ 453: The pricing strategy used to set prices for products that are optional with the main product bought is called

1. competitive pricing
2. captive product pricing
3. optional product pricing
4. product line pricing

MCQ 454: The products that are bought without detailed comparisons are best classified as

1. sought products
2. unsought products
3. less convenient products
4. convenient products

MCQ 455: The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of

1. promotional pricing
2. geographical pricing
3. cyclical pricing
4. short term pricing