Setting Price Multiple Choice Questions with Answers – PDF Download

MCQ 1: The first step in the procedure of setting the price is to:

1. analyzing prices of competitor's
2. estimating costs
3. determining demand
4. select pricing objective

MCQ 2: The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of:

1. determining demand
2. select pricing objective
3. analyzing prices of competitor's
4. estimating costs

MCQ 3: The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as:

1. push pricing strategy
2. market penetration pricing
3. market skimming pricing
4. quality leadership pricing

MCQ 4: The pricing objective of company who is plagued with intense competition and overcapacity is:

1. maximum market skimming
2. maximum market share
3. maximum current profit
4. survival

MCQ 5: The pricing strategy uses by companies, operating in price sensitive market is classified as:

1. market penetration pricing
2. market skimming pricing
3. quality leadership pricing
4. push pricing strategy