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Cultivating Customer Relationships Quiz Questions and Answers PDF Download eBook - 97

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Quiz on Cultivating Customer Relationships PDF Download eBook

Cultivating Customer Relationships Quiz

MCQ: A company's 'Customer Relationship Capital' is another name of

  1. satisfied customers
  2. dissatisfied customers
  3. customer retention
  4. customer conversion

A

Services Differentiation Quiz

MCQ: The total features of the product functions, looks and features is classified as

  1. differential returns
  2. uncontrollable returns
  3. controllable returns
  4. design

D

Markup Price Quiz

MCQ: The desired return is subtracted from 1 and is divided by unit cost to calculate

  1. markup demand
  2. unit cost
  3. markup cost
  4. markup price

D

Services Industries Quiz

MCQ: The churches, museums and charities are examples of the services of

  1. government sector
  2. private non-profit sector
  3. manufacturing sector
  4. business sector

B

Developing Brand Positioning Quiz

MCQ: The product or set of product which functions are close substitutes is classified as

  1. competitive membership
  2. category membership
  3. position membership
  4. target membership

B