BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 155

Marketing Research Process Quiz PDF: Questions and Answers - 155

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Marketing Research Process Questions and Answers PDF Download: Quiz 155

MCQ 771: The marketing research firms do not include

A) syndicated research firms
B) custom marketing research firms
C) specialty line marketing firms
D) product alliance firms

MCQ 772: The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as

A) durable goods
B) non-durable goods
C) services
D) augmented goods

MCQ 773: The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as

A) non-predatory pricing
B) predatory pricing
C) descriptive pricing
D) augmented pricing

MCQ 774: The process of how effectively existing brand equity has leveraged to a new product is considered as

A) potential extensions
B) lifetime extensions
C) bait extensions
D) visual extensions

MCQ 775: When the customers possess sufficient ability and motivation, they always follow

A) central route
B) value route
C) motivation route
D) elaboration route

BBA Marketing Management Exam Prep Tests

Marketing Research Process Learning App & Free Study Apps

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Marketing Research Process App (Android & iOS)

Marketing Research Process App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)