Consumer Goods Classification Multiple Choice Questions (MCQ) PDF - 156

MCQ 776: The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as

1. unsought goods
2. specialty goods
3. convenience goods
4. shopping goods

MCQ 777: The system states the way, which users use the products and its related services is classified as

1. product classification system
2. consumption system
3. customer value system
4. product differentiation system

MCQ 778: In marketing channels, the channel level of company selling its products only through retailers is classified as

1. Two-level channel
2. Three-level channel
3. One-level channel
4. Zero-level channel

MCQ 779: The small, conventional and unconventional marketing attacks are classified as

1. geographic attack
2. encirclement attack
3. flank attack
4. guerilla attack

MCQ 780: The building of understanding, individual customer offerings and deeper relationships is the part of

1. customer acquisition process
2. the new-offering process
3. customer relationship management
4. the strategic management process