BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 97

Cultivating Customer Relationships Quiz Questions and Answers PDF - 97

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Cultivating Customer Relationships Questions and Answers PDF Download: Quiz 97

MCQ 481: A company's 'Customer Relationship Capital' is another name of

A) satisfied customers
B) dissatisfied customers
C) customer retention
D) customer conversion

MCQ 482: The total features of the product functions, looks and features is classified as

A) differential returns
B) uncontrollable returns
C) controllable returns
D) design

MCQ 483: The desired return is subtracted from 1 and is divided by unit cost to calculate

A) markup demand
B) unit cost
C) markup cost
D) markup price

MCQ 484: The churches, museums and charities are examples of the services of

A) government sector
B) private non-profit sector
C) manufacturing sector
D) business sector

MCQ 485: The product or set of product which functions are close substitutes is classified as

A) competitive membership
B) category membership
C) position membership
D) target membership

BBA Marketing Management Exam Prep Tests

Cultivating Customer Relationships Learning App & Free Study Apps

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Cultivating Customer Relationships App (Android & iOS)

Cultivating Customer Relationships App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)