Marketing Research Process Quiz PDF: Questions and Answers - 91

MCQ 451: The unstructured technique that allows a possible range of responses is classified as

1. quantitative measures
2. qualitative measures
3. open-ended questionnaire
4. close-ended questionnaire

MCQ 452: The process through which large organizations identify, choose and evaluate among the range of brands is classified as

1. small buying
2. procedure buying
3. organizational buying
4. large buying

MCQ 453: The individuals who request the need of purchasing something are classified as

1. initiators
2. users
3. influencers
4. providers

MCQ 454: The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as

1. perceived pricing
2. everyday low pricing
3. high low pricing
4. value pricing

MCQ 455: The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

1. close-ended questions
2. rating scale
3. open-ended questions
4. stratified sampling