Five Stage Model in Buying Decision Process Multiple Choice Questions (MCQ) PDF - 144

MCQ 716: The use of mental shortcuts or use of thumb rules in buying products are classified as

1. heuristics
2. realistic
3. realistic
4. social heuristic

MCQ 717: The focus on customer's evaluations and opinions is classified as

1. brand judgments
2. brand resonance
3. brand emotions
4. brand conversation

MCQ 718: A company's operations to link private changes with special group of suppliers are classified as

1. public exchanges
2. private exchanges
3. spot markets
4. exchange markets

MCQ 719: When the brand equity is based on customer differences then the competition, it is based on

1. price
2. cost
3. preferences
4. loyalty

MCQ 720: The services provide by the companies that are beyond the performance and functioning of the product are classified as

1. empathy services
2. value-augmenting services
3. facilitating services
4. assurance services