BVA Notes Questions with Answers PDF Download – Test 143

MCQ 711: In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as:

1. perceived relevance
2. relevance
3. perceived appropriateness
4. energized relevance

MCQ 712: In frontal attack, only that company wins, who have:

1. more resources
2. less resources
3. strategic fir
4. bypass fit

MCQ 713: The phases in value creation sequence process does not include:

1. choosing the value
2. communicating the value
3. providing the value
4. making the superior product

MCQ 714: The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as:

1. consumer market
2. business market
3. organization market
4. large markets

MCQ 715: A person's pattern of living and as expressed in activities and opinions is best classified as:

1. role
2. status
3. lifestyle
4. personality