SCM Value Networks MCQs with Answers PDF Download – Test 134

MCQ 666: The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as:

1. demand chain planning
2. supply chain planning
3. predatory planning
4. hybrid planning

MCQ 667: The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of:

1. one-level channel
2. Zero-level channel
3. Two-level channel
4. Three-level channel

MCQ 668: The value creation practices such as customizing and commoditizing are included in:

1. impression management
2. community engagement
3. brand use
4. social networking

MCQ 669: The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as:

1. projective techniques
2. graphic projection
3. situation projection
4. picture projection

MCQ 670: The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow:

1. motivation route
2. elaboration cue
3. central route
4. value route