SCM Value Networks MCQs with Answers PDF Download – Test 134

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as

1. demand chain planning
2. supply chain planning
3. predatory planning
4. hybrid planning

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of

1. one-level channel
2. Zero-level channel
3. Two-level channel
4. Three-level channel

The value creation practices such as customizing and commoditizing are included in

1. impression management
2. community engagement
3. brand use
4. social networking

The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as

1. projective techniques
2. graphic projection
3. situation projection
4. picture projection

The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow

1. motivation route
2. elaboration cue
3. central route
4. value route