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Marketing Management MCQs - Subtopic

Market Targeting MCQ with Answers PDF

Practice Market Targeting Multiple Choice Questions (MCQ), marketing management quiz answers PDF with live worksheets for online degrees. Solve identifying market segments and targets Multiple Choice Questions and Answers (MCQs), Market Targeting quiz questions and answers for online college courses. "Market Targeting MCQ" PDF Book: market targeting, targeted marketing, consumer market segmentation test prep for online schools for business management.

"The five forces model of Michael Porter determines the attractiveness in long-run does not include" Multiple Choice Questions (MCQ) on market targeting with choices threat of new entrants, threat of rivalry, threat of substitute products, and opportunity to alliance for online college courses. Learn market targeting quiz questions for merit scholarship test and certificate programs for online business university.

MCQs on Market Targeting

1.

The five forces model of Michael Porter determines the attractiveness in long-run does not include

threat of new entrants
threat of rivalry
threat of substitute products
opportunity to alliance

2.

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as

segment identification
segment attractiveness
solution based segmentation
need based segmentation

3.

The differentiated marketing in comparison of undifferentiated marketing creates

more total sales
less total sales
less total cost
more total purchases

4.

The process of determining profitability of each segment is classified as

segment profitability
segment positioning
acid test segments
marketing mix

5.

The set of segments which share some profitable similarities are classified as

micro segment
niche segments
super segments
similar segments
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