BBA Marketing Management Practice Test 44

Brand Strategy Multiple Choice Questions (MCQ) PDF - 44

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Brand Strategy Questions and Answers PDF Download: Quiz 44

MCQ 216: The branding strategies alternatively use by the marketer's do not include

A) individual brand names

B) company brand name

C) sub-brand name

D) variant brands

MCQ 217: When two companies join hands to market new or complementary products, it is best classified as

A) product alliance

B) logistic alliances

C) service alliance

D) market collaborations

MCQ 218: The customers who loss averse tend to underweight the

A) integrate probabilities

B) segregate probabilities

C) high probabilities

D) low probabilities

MCQ 219: The services such as repair and installation services are classified as

A) empathy services

B) value-augmenting services

C) facilitating services

D) assurance services

MCQ 220: The process of determining profitability of each segment is classified as

A) segment profitability

B) segment positioning

C) acid test segments

D) marketing mix

BBA Marketing Management Exam Prep Tests

Marketing Strategy MCQs

Measuring Brand Equity MCQs

Service Mix Categories MCQs

Product Failure MCQs

Geographical Pricing MCQs

Value Pricing MCQs

Estimating Costs MCQs

Services Industries MCQs

Website Marketing MCQs

Customer Value Hierarchy MCQs

Benefits of Vertical Coordination MCQs

Initiating Price Increases MCQs

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