Consumer Goods Classification MCQ with Answers PDF Download – Test 156

MCQ 776: The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as:

1. unsought goods
2. specialty goods
3. convenience goods
4. shopping goods

MCQ 777: The system states the way, which users use the products and its related services is classified as:

1. product classification system
2. consumption system
3. customer value system
4. product differentiation system

MCQ 778: In marketing channels, the channel level of company selling its products only through retailers is classified as:

1. Two-level channel
2. Three-level channel
3. One-level channel
4. Zero-level channel

MCQ 779: The small, conventional and unconventional marketing attacks are classified as:

1. geographic attack
2. encirclement attack
3. flank attack
4. guerilla attack

MCQ 780: The building of understanding, individual customer offerings and deeper relationships is the part of:

1. customer acquisition process
2. the new-offering process
3. customer relationship management
4. the strategic management process