Bachelor Of Business Administration

Marketing Management MCQs

BBA: Marketing Management MCQs - Subtopic

Customer Value Hierarchy MCQ with Answers

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Customer Value Hierarchy Multiple Choice Questions (MCQ) to practice customer value hierarchy quiz answers PDF, marketing management worksheets for online degrees. Solve product strategy setting Multiple Choice Questions and Answers (MCQs), "Customer Value Hierarchy" quiz questions and answers for online BBA business administration. Learn industrial goods classification, consumer goods classification, co-branding and ingredient branding, services differentiation test prep for online business administration and management degree.

"In third level of customer value hierarchy, the marketer creates the basic products into" Multiple Choice Questions (MCQ) on customer value hierarchy with choices expected products, basic product, augmented products, and potential product for online BBA business administration. Solve customer value hierarchy quiz questions for merit scholarship test and certificate programs for online schools for business management degrees.

MCQs on Customer Value Hierarchy

1.

In third level of customer value hierarchy, the marketer creates the basic products into

expected products
basic product
augmented products
potential product

2.

The fundamental level of customer's value hierarchy is

durable goods
no durable goods
core benefit
basic product

3.

In fifth level of customer value hierarchy, the marketer converts the augmented products into

expected products
basic product
augmented products
potential product

4.

According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

expected products
basic product
augmented products
potential product

5.

In fourth level of customer value hierarchy, the marketer converts the expected products into

expected products
basic product
augmented products
potential product

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