Marketing Research Process MCQs with Answers PDF Download – Test 154

MCQ 766: The type of questions in marketing research questionnaire are:

1. open -ended questions
2. close-ended questions
3. rating scale
4. both A and B

MCQ 767: The motivation, learning and perception all are included in:

1. psychological processes
2. motivation process
3. buying process
4. monitoring process

MCQ 768: The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as:

1. homogeneous shopping goods
2. heterogeneous shopping goods
3. impulse shopping goods
4. emergency shopping goods

MCQ 769: The recognition of needs to integrate environmental issues into firm's strategic plans is called:

1. corporate environmentalism
2. individual environmentalism
3. market environmentalism
4. environment segmentation

MCQ 770: The question in which two characters are given to make one statement as an answer is classified as:

1. picture completion
2. structure completion
3. unstructured story
4. graphic representation