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BBA Marketing Management Entrance Exam MCQs – Mock Test 141

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Download "Cultivating Customer Relationships Learning" App: Programs designed for customers which is limited to any affinity group are classified as; MCQ with answers: royalty programs, club membership programs, group membership programs, and loyalty programs. Learn Creating Long-term Loyalty Relationships Questions and Answers, Apple iBook to download free chapter for advertising management learning.

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MCQ 701: The programs designed for customers which is limited to any affinity group are classified as:

  1. club membership programs
  2. royalty programs
  3. loyalty programs
  4. group membership programs

MCQ 702: The programs design for customers which is limited to any affinity group are classified as:

  1. market share forecast
  2. company demand
  3. market potential
  4. company sales forecast

MCQ 703: The distinguishing psychological traits that lead to responses to environmental stimuli are classified as:

  1. personality
  2. self-goals
  3. self-values
  4. self-motivation

MCQ 704: The pricing technique which transfer from off-peak periods to peak periods is classified as:

  1. complementary pricing
  2. differential pricing
  3. reservation pricing
  4. non-peak pricing

MCQ 705: The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as:

  1. pull strategy
  2. bundle strategy
  3. shallow strategy
  4. push strategy

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