Product Hierarchy Notes Questions with Answers PDF Download – Test 119

MCQ 591: In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as:

1. product line
2. product class
3. need family
4. product family

MCQ 592: In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as:

1. Two-level channel
2. Three-level channel
3. One-level channel
4. Zero-level channel

MCQ 593: The business buyers seek the benefits in economic, social and technical terms and in total classified as:

1. highest benefit package
2. lowest benefit package
3. medium benefit package
4. initiating benefit package

MCQ 594: The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as:

1. push pricing strategy
2. market penetration pricing
3. market skimming pricing
4. quality leadership pricing

MCQ 595: The factor which does not lead in product price increasing is:

1. cost inflation
2. over demand
3. anticipatory pricing
4. predatory pricing